Consultant to Organization Joins the Team
edHEALTH officially welcomes Cynthia McGrath as its Marketing Communications Strategist. For the last few years, she has identified opportunities and implemented comprehensive communications campaigns for several healthcare, broker, and education clients, including edHEALTH. Prior to her consulting work, she was the long-time Communications Director for the Commonwealth of Massachusetts Group Insurance Commission, the agency that covers state and municipal workers, including UMass and the community college system. In this role, she communicated and advanced innovative healthcare solutions that have subsequently been widely adopted in the industry, such as tiering providers based on quality and cost efficiency, and promoting limited network plans.
Over the past year, she rebuilt the website, created a strong social media presence, and other digital communication foundations for edHEALTH. Welcome aboard, Cindy!